Job Description

Role Purpose

To lead technical marketing and business development activities by promoting the company’s engineering services and represented technical product brands. The role focuses on market development, brand positioning, tender support, and client engagement by translating technical capabilities and product offerings into competitive, client-focused solutions across oil & gas and non-oil & gas sectors.

Key Responsibilities
Technical Marketing & Brand Management

Develop and execute marketing strategies for technical services and represented product brands

Promote technical products, equipment, and solutions to clients, consultants, and end users

Manage product positioning, value propositions, and go-to-market strategies for assigned brands

Coordinate with principals / OEMs on product updates, certifications, and marketing materials

Business Development & Client Engagement

Identify new business opportunities for technical services and product supply

Conduct client meetings, presentations, and technical product briefings

Support channel development, partnerships, and vendor registrations

Gather market intelligence on competitor products, pricing, and trends

Tender & Proposal Support

Lead and coordinate technical marketing inputs for tenders, RFQs, and proposals

Integrate product offerings into tender solutions where applicable

Coordinate with engineering, operations, HSE, and procurement teams for technical inputs

Ensure proposals clearly highlight technical advantages, compliance, and differentiators

Market Intelligence & Strategy

Monitor market trends, client requirements, and upcoming projects

Provide input for bid/no-bid decisions and product selection strategies

Support development of marketing collateral, brochures, case studies, and presentations

Qualifications & Experience

Essential:

Bachelor’s degree in Mechanical Engineering, Marketing, Business, or related discipline

Minimum 5+ years of experience in technical marketing, product marketing, or business development

Strong understanding of mechanical engineering, maintenance services, or industrial products

Experience marketing technical or industrial product brands and supporting tenders

Added Advantage:

Exposure to oil & gas, industrial maintenance, facilities management, utilities, or infrastructure sectors

Experience working with OEMs, principals, or authorized distributors

Familiarity with both service-based and product-based business models

Key Skills & Competencies

Strong technical and product marketing skills

Ability to translate product features into client-focused benefits

Commercial awareness and market analysis capability

Excellent communication, presentation, and negotiation skills

Ability to manage multiple brands, bids, and deadlines