Job Description

Sales Responsibilities:

Lead Generation: Identify and prospect new business opportunities through cold calling, networking, and research.
Client Acquisition: Present and demonstrate the company’s products or services to potential clients, closing sales deals.
Client Relationship Management: Build and maintain long-term relationships with clients, ensuring their satisfaction and fostering repeat business.
Sales Presentations and Negotiations: Create tailored sales presentations, manage client inquiries, and negotiate terms and pricing.
Sales Targets: Achieve and exceed individual and team sales targets while managing the sales pipeline.
Market Analysis: Research and analyze competitor activities, customer needs, and market trends to identify opportunities for sales growth.
Marketing Responsibilities:

Campaign Development: Design and implement marketing campaigns, including online, print, and social media efforts to promote the company’s products or services.
Brand Awareness: Create and distribute content that enhances brand visibility and attracts target audiences.
Digital Marketing: Manage social media accounts, email marketing campaigns, and SEO/SEM strategies to drive traffic and lead generation.
Market Research: Monitor market conditions, competitor activities, and customer preferences to adapt marketing strategies accordingly.
Content Creation: Develop engaging content such as blog posts, social media updates, advertisements, and promotional materials.
Collaborations: Work with external agencies, vendors, or influencers to execute marketing campaigns and events.

Collaboration and Reporting:

Cross-Department Collaboration: Work closely with the product, sales, and customer service teams to align marketing and sales strategies with company goals.
Campaign Analysis: Track the performance of marketing campaigns and sales activities to measure ROI and adjust strategies for maximum effectiveness.
Reporting: Prepare and present sales and marketing reports to management, highlighting achievements, challenges, and future opportunities.