Job Description

The Digital Marketing Executive is responsible for planning, developing and executing digital marketing activities to increase brand awareness, generate leads, engage customers and support business growth. The role manages the company’s online presence across digital platforms and monitors campaign performance to improve marketing effectiveness.

- Develop and implement digital marketing strategies and campaigns.
- Manage and maintain the company’s social media platforms, including Facebook, Instagram, TikTok and LinkedIn.
- Create engaging content, including social media posts, graphics, videos and promotional materials.
- Plan and manage social media content calendars and campaigns.
- Monitor social media engagement, audience growth and campaign performance.
- Assist in managing paid advertising campaigns through platforms such as Meta Ads and Google Ads.
- Develop and maintain website content and ensure information remains accurate and up to date.
- Support SEO and online visibility initiatives.
- Conduct market and competitor research to identify digital marketing opportunities.
- Track and analyse digital marketing metrics and prepare performance reports.
- Coordinate with internal teams to develop marketing materials and promotional campaigns.
- Assist with company events, promotions and other marketing activities.
- Stay updated on digital marketing trends, social media developments and emerging platforms.
- Perform other marketing-related duties as assigned by management.